o Justification: Rates of SIDS and other sleep-related deaths are highest among these populations. Public education activities should target those with the greatest risk.
o Justification: PSAs have proven to be effective in changing health behaviors such as smoking and driving while under the influence. They are most effective when incorporating multiple media to reach a broader audience and reinforce the message.
o Justification: Many low-income families cannot afford a crib and, thus, practice unsafe sleep practices.
o Justification: Endorsement of the AAP recommendations will serve to reinforce the message on safe sleep practices and draw attention to the issue.